Dr. Martens information

The postmen, factory workers and transport unions who had initially bought the boot by the thousand, were joined by rejects, outcasts and rebels from the fringes of society.

Over half a decade since the birth of modern youth culture, we live in a world where the alternative has become the mainstream. The true underground is a moving target, constantly morphing and altering. Dr. Martens is one of the few brands that can genuinely and authentically evolve with that change.

Countless subcultures and mavericks have all previously adopted the boot as a staple item our own compendium of street style.

That enigmatic experience is embedded in every pair of Dr. Martens. The brand has come full circle: it has always been a blank canvas on which a generation can paint their personality and that is an elemental truth about DM s that is more relevant now than ever.

The staple eight-hole classic design is a modern design icon, yet the breadth and diversity of the new range signifies a brand that is not prepared to rest on its laurels.

For Dr. Martens, the future is a continuation of the past.

Want to modify or extend this information? Login or Sign Up on Trendtation.

Fans of Dr. Martens also like...

View more comments