H&M information
The Swedish clothing chain H&M was founded in 1947 by Erling Persson. Nowadays, it has become one of the brands of clothing focused the mass market more important globally with representation in 34 countries and more than 1,600 stores around the globe.
H&M was born when Persson opened a small clothing store with the woman's claim of being able to sell items at low prices. This store was named Hennes ( ''her'' in Swedish). After a few years, opened a replica of the model shop, but in this case selling clothing for men. The establishment was named Mauritz Widforss. Hence comes the name of the brand Hennes & Mauritz, which in recent years has become identified with the initials H&M.
The channel is dedicated to the clothing distribution of women, men, children and all sorts of accessories such as shoes, handbags and accessories. It also has a line for a younger audience. Low prices coupled with the incorporation of elements of the trend in its collections are the key to the success of this brand.
At present, H&M is collaborating with leading fashion designers launch collections regularly capsule media uproar. Some of the designers who have collaborated with the Swedish firm are Roberto Cavalli, Comme des garçons and Matthew Williamson.
