Zara

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Zara information

Zara is the flagship chain store for the Spanish Inditex Group owned by Spanish tycoon Amancio Ortega, who also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. The group is headquartered in A Coruña, Spain, where the first Zara store opened in 1975. Today, Inditex is probably the world's fastest growing retailer and Zara a business model that has enabled it to expand and compete with quality brands at affordable prices.

For instance, it is claimed that Zara needs just two weeks to develop a new product and get it to stores, compared with a six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring production to low-cost countries. Perhaps its most unusual strategy was its policy of zero advertising; the company preferred to invest a percentage of revenues in opening new stores instead.

Zara was described by Louis Vuitton fashion director Daniel Piette as ''possibly the most innovative and devastating retailer in the world''. Zara has also been described as an ''Spanish success story'' by CNN.

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Zara reviews (340)

  • 18 February Ronaldo said

    tu eres la mejor diseñadora de ropa me gusta tus diseño y soy de ecuador

  • 13 February Tania said

    :)

  • 9 February yanet gaytan said

    :D

  • 7 February Marie McGrath said

    Me encanta que la ropa siempre es de calidad pero a buen precio.

  • 5 February LFresquet said

    Mencanta la ropa zara. Tiene ropa para todos los estilos, ya sea retro, vintage, ... o lo que quiera cada persona

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